2018 Exhibitors

2018 Wisconsin Groundwater Conference Exhibitor Information

Wednesday, January 17 – Friday, January 19, 2018
Kalahari Resort | Wisconsin Dells

Booths are on a first-come, first-served basis (upon receipt of payment)
Review the available booths below and select your top three choices, then:

Register Online
Click the link above to submit your exhibitor registration online.

Download Brochure
If you prefer the paper form, select the link above to download the brochure.

Don’t forget to also download the Valley Expo’s Exhibitor Kit!
All orders for equipment and electricity must be place directly with Valley Expo. Additional charges apply if the service or equipment is not ordered in advance.

Booths Available

rig/truck space #1 Atlas Copco #22 Shakti Pumps USA LLC #45 Rundle-Spence
rig/truck space #2 Pulstar Manufacturing
#23 CSI Water Treatment #46 Red Flint Sand & Gravel LLC
#24 Wilmar Pump + Supply #47 Suburban Laboratories
#02 Mudslayer Manufacturing #25 Xylem/Goulds Water Technology #48 Rep Rite Burk
#03 Mudslayer Manufacturing #26 First Supply #49 Rep Rite Burk
#27 First Supply #50 Rep Rite Burk
#28 Baker/McCullough #51 Rep Rite Burk
#06 Clean Water Testing/Water-Right Inc #29 Wilmar Pump + Supply #52 Burton-Anderson & Associates Inc.
#07 Fletcher Pump Distributing Inc. #30 Headwater Wholesale #53 Burton-Anderson & Associates Inc.
#31 Headwater Wholesale #54 Hole Products
#32 JFL Marketing #55 Hole Products
#33 Flint and Walling #56 Federate Insurance
#34 Aqualines #57 Swiss Pacific Inc.
#12 Jim Murray, Inc. #35 Clean Water Testing/Water-Right Inc #58 Swiss Pacific Inc.
#13 Weber Industries #36 Franklin Electric #59 Commercial Testing Laboratory
#14 Nolan Insurance Agency LLC #37 Franklin Electric
#15 Nolan Insurance Agency LLC #38 Preferred Pump
#16 Drillworx, LLC #39 Preferred Pump
#17 TG Analytical Laboratories #40 Flexcon Industries
#18 Gefco, Inc. #41 Baroid IDP    
#19 Cotey Chemical Corp #42 Pentair    
#20 Tobin & Associates #43 Pentair    
#21 Wisconsin Well & Pump Suppliers #44 Strataflo Products    

Exhibitor Booth: Each 8’x10′ booth will be supplied with an 8′ draped/skirted table, one 8′ backdrop with 3′ side drapes and two chairs. A booth sign displaying the company name is provided. It is critical that your company name is printed legibly on your reservation form, as this information is provided to Valley Expo for sign printing.

Rig: Each exhibitor registering to bring a rig onsite, must comply with all rules set forth by the Kalahari.  A copy of these rules will be included in your exhibitor packet.  Please verify that your display will not violate any of these rules.  Any violations that result in a fee will be the sole responsibility of the exhibitor. Any exhibitor bringing a rig must provide the WWWA with a cellular phone number of the rig driver or an onsite contact in case of emergencies.

Freight: Freight must be assigned and addressed to the Wisconsin Water Well Association Show/Wisconsin Groundwater Conference.  All freight will be assessed a storage and handling fee of $100 per item.  This fee is the responsibility of the exhibitor.

Product Showcase: Manufacturers and their representatives are given the opportunity to present the benefit and features of a product of their choice. The eight available slots will be given out on a first-come, first-served basis.

4:00pm #01 Mudslayer Manufacturing
4:15pm #02 Franklin Electric
4:30pm #03 Preferred Pump
4:45pm #04 CSI Water Treatment
5:00pm #05 Pentair
5:15pm #06 Clean Water Testing/Water-Right Inc
5:30pm #07 Federate Insurance
5:45pm #08 (Available)

The 15-minute presentation outline must be presented with your completed registration form and follow the required outline format:

2 mins – Introduction of Speaker/Company
2 mins – Introduction of Product
3 mins – Real World Applications
3 mins – Conditions of use
5 mins – Questions

Sponsorship Opportunities: Many sponsorships are available to WWWA exhibitors this year. The sponsorship levels provide vendors a sponsorship credit on their exhibit booths, and the additional sponsorship opportunities offer additional exposure to showcase the company through signage, logos on display and announcements from the stage.


Diamond – $3,000 (Available)
Platinum – $2,000 (Available)
Gold – $1,000 (Available)
Silver – $500 (Available)

Diamond – Wisconsin Pump & Well Suppliers
Platinum – Nolan Insurance Agency
Gold Sponsors – Franklin Electric, Headwater Wholesale
Silver Sponsors – First Supply


Thurs. Lunch –  $5,000 (Available)
Fri. Lunch – $5,000 (Available)
Thurs. Breakfast – $2,000 (Available)
Fri. Breakfast – $2,000 (Available)


Lanyard – $500 (Available)
Tote Bag – $500 (Available)
Kids Area – $___ (Available)

Kids Area – First Supply $250


Lane – $250 (Available)
Food – $1,000 (Available)
Beverage – $1,500 (Available)

Lanes Sponsors – Franklin Electric (2), Preferred Pump, Xylem/Goulds Water Technology, First Supply, Pentair, Headwater Wholesale (4), Gefco, Inc.

Prize Donations: The WWWA encourages exhibitors to sponsor food functions, the children’s area activities, and to donate prizes for drawings in the exhibit area. Door prizes for the Thursday social hour raffle in the exhibit area can include; prize items, gift cards, logo apparel, or monetary donations. Known prize donations include:

Door Prizes: (Available)
Wilmar Pump + Supply – $50 Gift Card, CSI Water Treatment – (2) $25 gift cards, Headwater Wholesale – logo apparel, Xylem/Goulds Water Technology – (2) $100 donations, Clean Water Testing – $100 Gift Card, Burton-Anderson & Associates Inc. – $50 Gift Card, Pentair – Outdoor Item and Leather Tool, Wisconsin Pump & Well Suppliers – $950 worth of Door Prizes

Poker Run: (Available)
Scholarship: (Available) Federate Insurance – Yeti Mug, First Supply – $70
Headwater Wholesale – Badger Jersey, Clean Water Testing – $500 Gift Card

Bowling: (Available) Federate Insurance – Grizzly Cooler



Exhibitor Schedule

Set Up: Set up will take place after 5:00 pm on Wednesday, January 17, 2018, and again from 7:00 am to 2:00 pm on Thursday, January 18, 2018. Staff from Valley Expo will be on site during these times.

Show Times: The exhibit hall will be open from 2:30 pm – 6:00 pm on Thursday, January, 18, 2018 and from 8:00 am – 10:00 am on Friday, January 19, 2018.

Door Prizes: Door prize drawings will be held during the Exhibit Hall, from 2:30 pm to 6:00 pm. Please indicate on the registration form, if you wish to donate.

Tear Down: Tear down will begin at 10:00 am on Friday, January 19, 2018. Valley Expo will again be on site at this time.